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Ballymore Rolling Ladder

ballymore rolling ladder

Custom Theme Development
B2B/Wholesale
Custom UX
Custom Features
Technical
BigCommerce
Ballymore Rolling Ladder Portfolio

Built a custom BigCommerce theme to unify three brands for a strong B2B platform.

Partnering with Arctic Leaf has completely transformed our e-commerce presence. They brought together our brands, streamlined the quoting process, and delivered a faster, more powerful site that meets the needs of our industrial customers. Their team knows B2B, solves problems fast, and keeps pushing our platform forward!

Partnering with Arctic Leaf has completely transformed our e-commerce presence. They brought together our brands, streamlined the quoting process, and delivered a faster, more powerful site that meets the needs of our industrial customers. Their team knows B2B, solves problems fast, and keeps pushing our platform forward!

Ballymore Rolling Ladder

the brief

Arctic Leaf modernized Ballymore’s B2B ecommerce, unifying brands on BigCommerce with a faster, scalable site that preserves decades of trust.

89%

Improvement in Page
Load Time Speed

Interior of a warehouse showing red metal shelving and structural beams with metal stairs in the foreground. Cardboard boxes are stacked on shelves in the background, highlighting an industrial storage and fulfillment environment.

performance highlights

  • Page load time improved by 89% (6.5 sec to under 1 sec)
  • Main content loads 71% faster, reducing user friction
  • SEO score jumped 48% (from 62 to 92)
  • Accessibility score improved by 20% (from 80 to 96)
  • Visual layout stabilized, cutting unexpected shifts

71%

Improvement in Main
Content Load Time

A factory or warehouse worker wearing a blue work shirt and black cap uses a wrench to adjust a metal machine component. The close-up view emphasizes focused hands-on mechanical work in an industrial setting, with equipment and shelving visible in the background.

key points of work

  • Migrated Ballymore, Tri-Arc, and Lift Products into one BigCommerce platform
  • Built custom brand tabs and unified navigation for three brands
  • Launched quote-based purchasing flows with Formstack integration
  • Applied Baymard-certified UX principles for B2B buyers
  • Coded custom product page tools like image hotspots and ladder selectors
  • Improved site structure for stronger SEO and brand segmentation
  • Ongoing UX and feature upgrades post-launch (dealer locator, testimonials, ladder chooser)

48%

Jump in SEO score

Close-up of industrial machinery with yellow platforms marked by black hazard stripes and white metal brackets mounted on blue frames, showing a heavy-duty assembly setup in a manufacturing environment.
Three side-by-side website screenshots displayed on a dark background: the left shows an industrial equipment homepage with featured products like ladders and lifts, the center shows a detailed product page for a steel rolling ladder with images and specifications, and the right shows a product category listing with filters and multiple ladder options.

how arctic leaf helped

We rebuilt Ballymore’s e-commerce from the ground up, turning their outdated system into a modern B2B engine. Our work unified three brands under one roof, made buying easier with smarter quoting tools, and sharpened their site’s performance. Every update was built for speed, clarity, and conversion.

Brand Unification and Platform Overhaul
We brought Ballymore, Tri-Arc, and Lift Products together on a single, scalable platform, creating a smoother buying experience and a stronger brand presence.

Quoting Tools and Conversion Features
Smarter quote-based purchasing and product page callouts made buying easier for B2B customers and improved conversion rates.

Site Performance and Ongoing Optimization
Smarter quote-based purchasing and product page callouts made buying easier for B2B customers and improved conversion rates.

20%

Improvement in
Accessibility Score

Close-up of an industrial conveyor system with rows of blue roller bearings set in metal tracks beside a glossy gray steel frame, with a yellow safety handle visible on the right.

results

Arctic Leaf’s strategy delivered real, measurable gains. Ballymore’s site now loads nearly 90% faster, ranks higher on search, and serves up a sharper user experience for industrial buyers. With ongoing feature rollouts and UX wins, their new platform isn’t just modern, it’s built to perform.

Factory worker wearing a yellow hard hat, safety glasses, gloves, and an orange high-visibility vest climbing a yellow ladder attached to large industrial machinery inside a warehouse.

interested? check out more of our work!

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