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Ballymore Rolling Ladder

ballymore rolling ladder

Custom Theme Development
B2B/Wholesale
Custom UX
Custom Features
Technical
BigCommerce
Ballymore Rolling Ladder Portfolio

Built a custom BigCommerce theme to unify three brands for a strong B2B platform.

Partnering with Arctic Leaf has completely transformed our e-commerce presence. They brought together our brands, streamlined the quoting process, and delivered a faster, more powerful site that meets the needs of our industrial customers. Their team knows B2B, solves problems fast, and keeps pushing our platform forward!

Partnering with Arctic Leaf has completely transformed our e-commerce presence. They brought together our brands, streamlined the quoting process, and delivered a faster, more powerful site that meets the needs of our industrial customers. Their team knows B2B, solves problems fast, and keeps pushing our platform forward!

Ballymore Rolling Ladder

the brief

Arctic Leaf modernized Ballymore’s B2B ecommerce, unifying brands on BigCommerce with a faster, scalable site that preserves decades of trust.

89%

Improvement in Page
Load Time Speed

Interior of a warehouse showing red metal shelving and structural beams with metal stairs in the foreground. Cardboard boxes are stacked on shelves in the background, highlighting an industrial storage and fulfillment environment.

performance highlights

  • Page load time improved by 89% (6.5 sec to under 1 sec)
  • Main content loads 71% faster, reducing user friction
  • SEO score jumped 48% (from 62 to 92)
  • Accessibility score improved by 20% (from 80 to 96)
  • Visual layout stabilized, cutting unexpected shifts

71%

Improvement in Main
Content Load Time

A factory or warehouse worker wearing a blue work shirt and black cap uses a wrench to adjust a metal machine component. The close-up view emphasizes focused hands-on mechanical work in an industrial setting, with equipment and shelving visible in the background.

key points of work

  • Migrated Ballymore, Tri-Arc, and Lift Products into one BigCommerce platform
  • Built custom brand tabs and unified navigation for three brands
  • Launched quote-based purchasing flows with Formstack integration
  • Applied Baymard-certified UX principles for B2B buyers
  • Coded custom product page tools like image hotspots and ladder selectors
  • Improved site structure for stronger SEO and brand segmentation
  • Ongoing UX and feature upgrades post-launch (dealer locator, testimonials, ladder chooser)

48%

Jump in SEO score

Close-up of industrial machinery with yellow platforms marked by black hazard stripes and white metal brackets mounted on blue frames, showing a heavy-duty assembly setup in a manufacturing environment.
Three side-by-side website screenshots displayed on a dark background: the left shows an industrial equipment homepage with featured products like ladders and lifts, the center shows a detailed product page for a steel rolling ladder with images and specifications, and the right shows a product category listing with filters and multiple ladder options.

how arctic leaf helped

We rebuilt Ballymore’s e-commerce from the ground up, turning their outdated system into a modern B2B engine. Our work unified three brands under one roof, made buying easier with smarter quoting tools, and sharpened their site’s performance. Every update was built for speed, clarity, and conversion.

Brand Unification and Platform Overhaul
We brought Ballymore, Tri-Arc, and Lift Products together on a single, scalable platform, creating a smoother buying experience and a stronger brand presence.

Quoting Tools and Conversion Features
Smarter quote-based purchasing and product page callouts made buying easier for B2B customers and improved conversion rates.

Site Performance and Ongoing Optimization
Smarter quote-based purchasing and product page callouts made buying easier for B2B customers and improved conversion rates.

20%

Improvement in
Accessibility Score

Close-up of an industrial conveyor system with rows of blue roller bearings set in metal tracks beside a glossy gray steel frame, with a yellow safety handle visible on the right.

results

Arctic Leaf’s strategy delivered real, measurable gains. Ballymore’s site now loads nearly 90% faster, ranks higher on search, and serves up a sharper user experience for industrial buyers. With ongoing feature rollouts and UX wins, their new platform isn’t just modern, it’s built to perform.

Factory worker wearing a yellow hard hat, safety glasses, gloves, and an orange high-visibility vest climbing a yellow ladder attached to large industrial machinery inside a warehouse.

interested? check out more of our work!

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Technical
BigCommerce
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Technical
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Design Support
Custom Theme Development
Lifestyle
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BigCommerce
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Accessibility Compliance
UX Research & Prototyping
Custom Theme Development
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Custom Theme Development
Custom UX
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Custom Theme Development
B2B/Wholesale
Technical
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Custom Theme Development
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Technical
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Custom Development
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Technical
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Custom App Development
Platform Migration
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BigCommerce
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Custom UX
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Custom Theme Development
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Technical
Content Marketing
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Lifestyle
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Custom Theme Development
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Content Marketing
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Custom Integration
Revenue Focused Campaign Strategy
Flow Optimization
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Project Management
Marketing Strategy
Custom UX
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Technical
Content Marketing
BigCommerce
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Custom UX
Custom Theme Development
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Custom UX
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Performance Analysis & Reporting
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Custom UX
Custom Theme Development
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Custom UX
Custom Theme Development
Lifestyle
Technical
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Custom Integration
Onboarding and Training
Campaign Management
Custom Email Design
Health / Beauty
Technical
BigCommerce
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UX Research & Prototyping
Custom UX
Custom Theme Development
Apparel
Technical
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Custom UX
Custom Development
Food & Beverage
Technical
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Custom UX
Custom Integration
Flow Configuration
Performance Analysis & Reporting
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UX Research & Prototyping
Lead Capture
Lifestyle
Technical
Content Marketing
Klaviyo
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Custom App Development
App Design
Lifestyle
Technical
BigCommerce
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Custom UX
Accessibility Compliance
Platform Migration
Custom Theme Development
Lifestyle
Technical
Content Marketing
BigCommerce
Klaviyo
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Performance Optimization
Custom Integration
Custom Development
Lifestyle
Technical
BigCommerce
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Custom UX
Custom Theme Development
UX Research & Prototyping
Automotive
Technical
BigCommerce
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Custom Theme Development
Custom UX
B2B/Wholesale
Technical
Klaviyo
BigCommerce
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Custom Theme Development
Custom UX
B2B/Wholesale
Technical
Miva
A close-up of a MYX Blueberry Moscato bottle surrounded by splashes of vivid blue liquid and fresh blueberries. The dark blue bottle, with small circular accents and the text “BLUEBERRY MOSCATO,” stands prominently against a bright background while blueberries appear to burst and splash around it.
Custom UX
Custom Theme Development
Food & Beverage
Technical
BigCommerce
A man wearing a light blue patterned dress shirt and a textured blue tie poses against a plain grey background. He has short, tousled light brown hair and blue eyes, and he looks slightly off-camera with a neutral, composed expression.
Custom Theme Development
Digital Style Guide
Accessibility Compliance
Apparel
Technical
BigCommerce
A person wearing a straw hat and light work clothing walks through tall, dense grass in a sunlit field, using a long tool or stick. A backdrop of green trees and a bright blue sky with scattered clouds frames the scene.
Platform Migration
Learning Management System
Custom Development
E-Commerce Strategy
Home / Garden
Technical
Shopify
Close-up of two white ceramic dishes, one holding dark green spirulina powder and the other filled with round green spirulina tablets.
Custom Theme Development
Custom UX
Lifestyle
Food & Beverage
Technical
BigCommerce
A bowl of grain-free granola topped with banana slices, coconut flakes, and berries sits on a rustic wooden table next to a gray striped cloth. A wooden spoon rests in the bowl, and an upright blue Paleonola Grain Free granola bag is placed beside it.
Custom UX
Custom Theme Development
Food & Beverage
Technical
Shopify
Five metallic purple peel-off sticker sheets arranged in a row, featuring repeated phrases like “Happy Birthday” and “Thank You,” along with decorative border strips and assorted celebratory words in various stylized fonts.
Custom UX
Custom Theme Development
Lifestyle
Technical
Miva
A round glass-top coffee table with a dark metal frame and a solid lower shelf holding stacked books. On the tabletop, there is a white ribbed vase filled with light pink flowers and a shallow beige bowl. The table sits on a beige-and-gray diamond-patterned rug in front of a fireplace.
Platform Migration
Design Support
Data Migration
Quality Assurance
E-Commerce Strategy
Home / Garden
Content Marketing
BigCommerce
Two people wearing helmets ride bicycles outdoors on a sunny day, smiling as they cycle through a natural setting with trees and warm sunlight in the background.
Custom Integration
Custom Flows
Flow Optimization
Performance Analysis & Reporting
Lifestyle
Content Marketing
Klaviyo
A woman with long curly hair wearing a light pink sweater, gray pants, and a beige hat stands in a bright farmhouse-style kitchen holding a cordless vacuum. The kitchen features white cabinets, decorative canisters with labels, floral accents, two ornate chandeliers, and signs on the wall, including one that lists humorous ‘stages of Christmas shopping.
Platform Migration
Custom Theme Development
Custom UX
UX Audit
Quality Assurance
Lifestyle
Technical
BigCommerce
A bottle of Plant Therapy “Winter Cabin” essential oil is placed between two white ceramic diffusers—a gnome and a ridged Christmas tree—each displayed on round wooden bases against a soft teal background.
Platform Migration
Custom Theme Development
Custom Integration
Quality Assurance
Lifestyle
Technical
Shopify
Recharge
A woman lying on her stomach on a massage table with her eyes closed, wearing a dark gray sports bra. A white massage device rests on her lower back, and a blurred green plant is visible in the background.
Development Support
Custom Theme Development
Lifestyle
Technical
BigCommerce
Close-up photo of two vibrant orange clownfish with white stripes and black edging, swimming against a dark, blurred underwater background.
Custom Development
E-Commerce Strategy
UX Audit
Quality Assurance
Analytics Integration
B2B/Wholesale
Technical
BigCommerce
A pneumatic automation assembly featuring a large silver air cylinder mounted behind a compact manifold block with multiple black solenoid valves and rows of green air ports. An electronic control module with a small display is attached on the right side, all shown against a light gray background.
Custom UX
Custom Theme Development
B2B/Wholesale
Technical
Miva
A woman wearing round sunglasses and a white swimsuit smiles up at the camera while floating in a bright blue swimming pool with her arms stretched out to the sides.
Custom UX
Custom Theme Development
Lifestyle
Technical
Miva
Two black rectangular bottles of Saint Jane Luxury Beauty Serum are stacked diagonally. The top bottle is open, pouring out a stream of golden serum, while a dropper filled with the same liquid is positioned on the right. The bottles have cream-colored labels with gold and dark text, set against a soft beige background.
Design Support
Custom Theme Development
Health / Beauty
Technical
Shopify
A brown leather bicycle saddle mounted on a bamboo bike frame, shown in dramatic lighting against a dark background. Only the upper portion of the bicycle is visible, with a spotlight highlighting the saddle and frame junction.
Custom UX
Animation
Lifestyle
Technical
Shopify
A close-up of a black Shark Wheel longboard or skateboard wheel, featuring its distinctive wavy, almost square shape with white branding and markings around the outer edge, mounted on a metal axle.
Custom UX
Custom Theme Development
Lifestyle
Technical
BigCommerce
A collection of Christmas-themed party supplies arranged on a white surface, including scalloped white plates with gold edges, a square tray that says “Merry & Bright” in gold lettering, a round plate decorated with holly and red ribbons, holiday napkins, clear glasses with festive designs, a small wrapped gift, and a garland of pastel Christmas tree cutouts.
Accessibility Compliance
Design Support
Custom Theme Development
Performance Analysis & Reporting
Home / Garden
B2B/Wholesale
Technical
BigCommerce
A pair of neon yellow and gray Nike soccer cleats with black swoosh logos, displayed on a close-up grass background. One shoe is shown from the side and the other from the heel.
Custom UX
Custom Theme Development
Lifestyle
Technical
Miva
A person wearing a white cap and overalls applies a strip of blue painter’s tape along the top corner where a wall meets the ceiling, reaching upward with both hands.
Custom Integration
Subscriber Engagement
Campaign Management
Marketing Automation
Home / Garden
Content Marketing
Klaviyo
A woman with long, wavy, copper-colored hair poses against a plain gray background. She wears a sleeveless black top and gazes forward with a neutral expression, with one side of her hair partially covering an eye.
Custom UX
Custom Theme Development
Health / Beauty
Technical
Shopify
A closed black leather-bound Holy Bible with gold lettering on the spine and cover, lying on a polished wooden surface. A red ribbon bookmark extends from the bottom of the book.
Custom Development
Custom UX
E-Commerce Strategy
Lifestyle
Technical
BigCommerce
A person holds up a large blue book titled “The Trade Planner,” covering their face. The book’s cover features financial chart graphics with rising and falling lines. Only the person’s hands and part of their arms are visible, with a blurred background behind them.
Custom Theme Development
UX Audit
Quality Assurance
Lifestyle
Technical
Content Marketing
Klaviyo
Shopify
A teal, teardrop-shaped hanging chair with cushions is suspended above shallow water in front of a rocky cliff covered in green moss. Soft mist or spray from a nearby waterfall drifts in from the right side of the scene.
Custom UX
Custom Theme Development
Home / Garden
Technical
Shopify
Dark illustrated scene showing a person kneeling with their head bowed and hands covered in red splatter, surrounded by a pool-like pattern of red. Above them, a large shadowy beast-like face looms in the background.
Development Support
Custom Theme Development
Lifestyle
Technical
BigCommerce
A large group of people stand together on a sunny day in front of a grand historic building with towers and many windows. Someone near the center holds a sign that reads ‘Highclere Castle.’ The group is posed on a grassy lawn with trees in the background.
Custom Theme Development
IT Solutions
Quality Assurance
Lifestyle
Technical
Miva
Six white containers of TruMatcha Premium Organic Matcha Powder stacked in a pyramid on a wooden surface, with a blurred green and white background
Packaging Design
Custom Theme Development
Food & Beverage
Technical
Shopify
Close-up of a metal tactical shovel blade with serrated and smooth edges, a locking hinge mechanism, and the TYGER logo printed on the surface.
Custom Theme Development
Development Support
Automotive
Technical
Miva
A thick gray blanket with a cable-knit texture and white sherpa lining draped over the arm of a light beige upholstered sofa.
Platform Migration
Custom Theme Development
Custom UX
E-Commerce Strategy
Lifestyle
Technical
BigCommerce
A round black and red container of LFGO! MAX Energy Sour Cherry pouches displayed on a red gradient background. The label includes text indicating 200mg caffeine per pouch, 15 pouches, and icons showing it is for ages 18+ and contains zero nicotine and zero tobacco.*
Custom Integration
Custom Theme Development
Subscription Management
E-Commerce
Shopify
Food & Beverage
Content Marketing
Klaviyo
A close-up of various succulents growing together, including rosette-shaped plants with pink-tinted edges and clusters of small rounded green leaves, resting on weathered wood.
Custom UX
UX Research & Prototyping
Custom App Development
Custom Theme Development
AWS Infrastructure Management
Home / Garden
Technical
BigCommerce
A woman in athletic clothing performs a high kick with one leg extended. She is wearing a pink tank top and black workout pants, with her arms raised in a defensive martial arts position and her hair tied in a ponytail.
Klaviyo
Custom Email Design
Marketing Automation
Content Creation
Digital Marketing
Brand Strategy
Consulting
Health / Beauty
Content Marketing
A large white luxury yacht rests on bright blue water in front of a towering rocky cliff with patches of greenery under a clear sky.
Custom Flows
Klaviyo
Marketing
ESP Integration & Setup
Custom Email Design
E-Commerce Strategy
Copywriting
Marketing Strategy
Email Automation
Campaign Management
Lifestyle
A close-up of a medical professional wearing a surgical cap, protective goggles, and a face mask, illuminated with blue lighting, with another masked figure blurred in the background
B2B
Custom UX
Website Development
Custom Features
Quality Assurance
Health / Beauty
B2B/Wholesale
Technical
Miva
A golfer swings a club on a scenic coastal course surrounded by dramatic lava rock, lush green grass, and uniquely shaped tropical trees. The ocean stretches out in the background under a pastel-colored sky at sunset, capturing a serene and picturesque moment of outdoor leisure.
BigCommerce Development
Campaign Management
Email Automation
Custom Design
E-Commerce Strategy
Email Marketing
A young woman with long dark hair and a white sweater smiles brightly while pointing to her dimples with both index fingers. She looks slightly upward with a joyful expression against a soft blue background, suggesting positivity, self-confidence, or satisfaction—possibly in relation to dental, beauty, or wellness themes.
Custom UX
Custom Development
UX Research & Prototyping
E-Commerce Strategy
A person with short dark hair wearing a white t-shirt holds a large bottle of Ecover laundry detergent on their shoulder against a solid blue background.
Headless E-Commerce
BigCommerce Development
Content Creation
ESP Integration & Setup
Custom Integration
A woman wearing an off-the-shoulder red dress smiles while showcasing Borsheims jewelry, including a diamond necklace, hoop earrings, bracelet, and ring.
Custom Theme Styling
Custom Web Features
E-Commerce
Custom Development
Custom Features
Website Development
Custom Theme Development
UX Research & Prototyping
Custom UX

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