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Harmon Stores, Inc.

harmon stores, inc.

Custom Theme Development
Custom Integration
Platform Launch & Testing
Subscriber Engagement
Marketing Automation
Health / Beauty
Technical
Content Marketing
Klaviyo
Shopify
Harmon Stores, Inc. Portfolio

Launched a website using Shopify’s Refresh theme in six weeks and set up Klaviyo to strengthen marketing and engage subscribers.

the brief

Arctic Leaf helped Harmon Discount shift to ecommerce with a fast Shopify launch and Klaviyo email marketing to drive revenue and growth.

A brightly lit cosmetics display with multiple shelves of makeup products, including eyeshadow palettes, foundation shades, and compact powders arranged neatly in rows.

performance highlights

  • Established core automations to recover revenue and nurture leads
  • Used targeted pop-ups and footer capture to grow the email list
  • Custom Welcome Series and campaigns re-engaged subscribers post-rebrand
  • Maintained strong deliverability by prioritizing list hygiene and IP warming
  • Early campaigns outperformed generic sends thanks to branded creative and segmentation
A smiling woman with curly hair applies a hair oil or serum from a small spray bottle, holding a section of her hair near her ear in a bright, natural indoor setting.

key points of work

  • Launched Shopify store using the Refresh theme in under 3 weeks
  • Built 7 foundational automated email flows, including Abandoned Cart and Welcome Series
  • Deployed branded, segmented email campaigns to reintroduce the brand online
  • Cleaned and migrated email lists, using IP warming to protect deliverability
  • Resolved domain forwarding issues
  • Ran full QA across browsers and devices to secure a stable, reliable site launch
Rows of neatly organized beauty and personal care products displayed on white shelves, featuring bottles and boxes in various colors such as pink, teal, orange, and gold inside a bright retail store.
Three side-by-side screenshots of a Harmon beauty retail website showing the homepage, a product listing page with haircare items, and a product detail page for a leave-in conditioner, displayed against a dark, starry background.

how arctic leaf helped

We helped Harmon Discount pivot fast, getting their Shopify store live in time for the biggest shopping weekend of the year. On the email side, we built a strong foundation, launching automated flows, cleaning lists, and using segmentation to improve performance from day one. Our strategy balanced speed with precision, ensuring every piece supported revenue goals while reinforcing Harmon’s retail identity in a new digital space. From fixing domain issues to monitoring inbox placement, we covered the gaps so the client could focus on selling.

Lifecycle Flows and Segmentation
Automated flows like Abandoned Cart and Welcome Series recovered lost revenue and converted new site visitors into subscribers, setting up a repeatable engine for growth.

Campaign Strategy and Execution
Branded, timely campaigns helped reintroduce Harmon to their email audience, turning awareness into clicks and sales. Seasonality planning kept resources focused where they mattered most: BFCM and holiday peaks.

Performance and Platform Optimization
Tools like Kickbox protected list health, while QA and cross-team syncs kept both the site and email program firing on all cylinders. Clean lists and tight segmentation lifted engagement and set deliverability up for long-term wins.

Flat lay of minimalist skincare packaging on a sage-green background, featuring blank white tubes, pump and spray bottles, a dropper bottle, a small jar of cream, and green leaves arranged around the products.

results

Arctic Leaf’s rapid e-commerce and email strategy gave Harmon Discount the tools to compete in digital retail, right on deadline. Their Shopify store went live before BFCM, delivering a stable, branded shopping experience. At the same time, our email foundation work (flows, campaigns, list growth) set the stage for revenue recovery and long-term CRM expansion. The result: a smooth pivot from physical shelves to digital carts, backed by marketing that performs.

Blue plastic shopping basket labeled “Harmon Discount” resting on a store checkout counter, with mostly empty retail shelves visible in the background.

interested? check out more of our work!

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