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Giftstart: Award-Winning Registry | Arctic Leaf

giftstart: award-winning registry | arctic leaf

Custom UX
Accessibility Compliance
UX Research & Prototyping
Custom Development
Lifestyle
Technical
Content Marketing
Shopify
Klaviyo
Giftstart: Award-Winning Registry | Arctic Leaf Portfolio

Offered comprehensive support from design to development and email strategy, creating an accessible gift registry that simplifies the customer journey.

the brief

Arctic Leaf transformed Giftstart into a focused baby registry platform, driving investor confidence and award-winning design.

A laptop displayed against a black background shows a baby registry website homepage, with a bright blue badge on the left reading “The Netty Awards – An Official Netty Winner 2024,” highlighting the site’s award recognition.

market research, persona building, and brand design

 

  • Collaborated with the client to define Giftstart’s tone, voice, and strategy.


 

  • Surveyed parents to uncover emotional pain points, needs, and frustrations, shaping valuable platform features.

 

  • Developed user personas to focus on impactful audiences and prioritize registry and shopping experiences.

 

  • Conducted competitive analysis to identify market opportunities and avoid common pitfalls.


 

  • Designed an approachable, accessible, and high-quality brand with calming visuals to reduce target audience’s stress and anxiety.


 

  • Created moodboards and a style guide to unify branding elements—fonts, colors, and photography—across the site and marketing assets.
An angled collage of clean, modern design mockups featuring the “Giftstart” brand, including a muted green logo panel, soft color palette swatches, baby and family lifestyle photos, and profile cards for team members, presented on a bright white background.

website creation & marketing implementation

 

  • Built a headless Shopify site using NextJS, HeadlessUI, and Tailwind for speed and performance.


 

  • Integrated Shopify GraphQL API to manage wishlist and fundraising functionality without relying on third-party tools.


 

  • Enabled content management for headers, footers, and blogs directly through the Shopify dashboard.


 

  • Developed the site with accessibility standards to support all users.
A wide mockup of the Giftstart website showing “Nancy’s Baby List,” with a grid of baby products such as toys and toddler seats, filter options at the top, prices and color variations below each item, and “Buy From Website” buttons, displayed on a dark background with partial views of other Giftstart pages on the sides.

email strategy & execution

 

  • Created a master email template showcasing Giftstart’s unique experience, product offerings, and updates to increase brand recognition.


 

  • Used Klaviyo’s API to create custom email flows aligned with the registry experience and buyer journey.


 

  • Applied Arctic Leaf’s sunset strategy to segment and re-engage unengaged email recipients.


 

  • Delivered email content tailored to Giftstart’s brand voice, strengthening subscriber engagement.
Dark gray background featuring the Klaviyo logo in white centered near the top, with three light purple circular icons below showing a party hat, a heart with radiating lines, and a stack of gift boxes.

post-launch success

 

  • Secured investor funding, advancing Giftstart’s growth.


 

  • Developed features for cash flow offerings and admin cash management.


 

  • Earned recognition across multiple publications for the new platform.


 

  • Won the 2024 Netty Award for Innovative Design.
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Technical
BigCommerce
A pneumatic automation assembly featuring a large silver air cylinder mounted behind a compact manifold block with multiple black solenoid valves and rows of green air ports. An electronic control module with a small display is attached on the right side, all shown against a light gray background.
Custom UX
Custom Theme Development
B2B/Wholesale
Technical
Miva
A woman wearing round sunglasses and a white swimsuit smiles up at the camera while floating in a bright blue swimming pool with her arms stretched out to the sides.
Custom UX
Custom Theme Development
Lifestyle
Technical
Miva
Two black rectangular bottles of Saint Jane Luxury Beauty Serum are stacked diagonally. The top bottle is open, pouring out a stream of golden serum, while a dropper filled with the same liquid is positioned on the right. The bottles have cream-colored labels with gold and dark text, set against a soft beige background.
Design Support
Custom Theme Development
Health / Beauty
Technical
Shopify
A brown leather bicycle saddle mounted on a bamboo bike frame, shown in dramatic lighting against a dark background. Only the upper portion of the bicycle is visible, with a spotlight highlighting the saddle and frame junction.
Custom UX
Animation
Lifestyle
Technical
Shopify
A close-up of a black Shark Wheel longboard or skateboard wheel, featuring its distinctive wavy, almost square shape with white branding and markings around the outer edge, mounted on a metal axle.
Custom UX
Custom Theme Development
Lifestyle
Technical
BigCommerce
A collection of Christmas-themed party supplies arranged on a white surface, including scalloped white plates with gold edges, a square tray that says “Merry & Bright” in gold lettering, a round plate decorated with holly and red ribbons, holiday napkins, clear glasses with festive designs, a small wrapped gift, and a garland of pastel Christmas tree cutouts.
Accessibility Compliance
Design Support
Custom Theme Development
Performance Analysis & Reporting
Home / Garden
B2B/Wholesale
Technical
BigCommerce
A pair of neon yellow and gray Nike soccer cleats with black swoosh logos, displayed on a close-up grass background. One shoe is shown from the side and the other from the heel.
Custom UX
Custom Theme Development
Lifestyle
Technical
Miva
A person wearing a white cap and overalls applies a strip of blue painter’s tape along the top corner where a wall meets the ceiling, reaching upward with both hands.
Custom Integration
Subscriber Engagement
Campaign Management
Marketing Automation
Home / Garden
Content Marketing
Klaviyo
A woman with long, wavy, copper-colored hair poses against a plain gray background. She wears a sleeveless black top and gazes forward with a neutral expression, with one side of her hair partially covering an eye.
Custom UX
Custom Theme Development
Health / Beauty
Technical
Shopify
A closed black leather-bound Holy Bible with gold lettering on the spine and cover, lying on a polished wooden surface. A red ribbon bookmark extends from the bottom of the book.
Custom Development
Custom UX
E-Commerce Strategy
Lifestyle
Technical
BigCommerce
A person holds up a large blue book titled “The Trade Planner,” covering their face. The book’s cover features financial chart graphics with rising and falling lines. Only the person’s hands and part of their arms are visible, with a blurred background behind them.
Custom Theme Development
UX Audit
Quality Assurance
Lifestyle
Technical
Content Marketing
Klaviyo
Shopify
A teal, teardrop-shaped hanging chair with cushions is suspended above shallow water in front of a rocky cliff covered in green moss. Soft mist or spray from a nearby waterfall drifts in from the right side of the scene.
Custom UX
Custom Theme Development
Home / Garden
Technical
Shopify
Dark illustrated scene showing a person kneeling with their head bowed and hands covered in red splatter, surrounded by a pool-like pattern of red. Above them, a large shadowy beast-like face looms in the background.
Development Support
Custom Theme Development
Lifestyle
Technical
BigCommerce
A large group of people stand together on a sunny day in front of a grand historic building with towers and many windows. Someone near the center holds a sign that reads ‘Highclere Castle.’ The group is posed on a grassy lawn with trees in the background.
Custom Theme Development
IT Solutions
Quality Assurance
Lifestyle
Technical
Miva
Six white containers of TruMatcha Premium Organic Matcha Powder stacked in a pyramid on a wooden surface, with a blurred green and white background
Packaging Design
Custom Theme Development
Food & Beverage
Technical
Shopify
Close-up of a metal tactical shovel blade with serrated and smooth edges, a locking hinge mechanism, and the TYGER logo printed on the surface.
Custom Theme Development
Development Support
Automotive
Technical
Miva
A thick gray blanket with a cable-knit texture and white sherpa lining draped over the arm of a light beige upholstered sofa.
Platform Migration
Custom Theme Development
Custom UX
E-Commerce Strategy
Lifestyle
Technical
BigCommerce
A round black and red container of LFGO! MAX Energy Sour Cherry pouches displayed on a red gradient background. The label includes text indicating 200mg caffeine per pouch, 15 pouches, and icons showing it is for ages 18+ and contains zero nicotine and zero tobacco.*
Custom Integration
Custom Theme Development
Subscription Management
E-Commerce
Shopify
Food & Beverage
Content Marketing
Klaviyo
A close-up of various succulents growing together, including rosette-shaped plants with pink-tinted edges and clusters of small rounded green leaves, resting on weathered wood.
Custom UX
UX Research & Prototyping
Custom App Development
Custom Theme Development
AWS Infrastructure Management
Home / Garden
Technical
BigCommerce
A woman in athletic clothing performs a high kick with one leg extended. She is wearing a pink tank top and black workout pants, with her arms raised in a defensive martial arts position and her hair tied in a ponytail.
Klaviyo
Custom Email Design
Marketing Automation
Content Creation
Digital Marketing
Brand Strategy
Consulting
Health / Beauty
Content Marketing
A large white luxury yacht rests on bright blue water in front of a towering rocky cliff with patches of greenery under a clear sky.
Custom Flows
Klaviyo
Marketing
ESP Integration & Setup
Custom Email Design
E-Commerce Strategy
Copywriting
Marketing Strategy
Email Automation
Campaign Management
Lifestyle
A close-up of a medical professional wearing a surgical cap, protective goggles, and a face mask, illuminated with blue lighting, with another masked figure blurred in the background
B2B
Custom UX
Website Development
Custom Features
Quality Assurance
Health / Beauty
B2B/Wholesale
Technical
Miva
A golfer swings a club on a scenic coastal course surrounded by dramatic lava rock, lush green grass, and uniquely shaped tropical trees. The ocean stretches out in the background under a pastel-colored sky at sunset, capturing a serene and picturesque moment of outdoor leisure.
BigCommerce Development
Campaign Management
Email Automation
Custom Design
E-Commerce Strategy
Email Marketing
A young woman with long dark hair and a white sweater smiles brightly while pointing to her dimples with both index fingers. She looks slightly upward with a joyful expression against a soft blue background, suggesting positivity, self-confidence, or satisfaction—possibly in relation to dental, beauty, or wellness themes.
Custom UX
Custom Development
UX Research & Prototyping
E-Commerce Strategy
A person with short dark hair wearing a white t-shirt holds a large bottle of Ecover laundry detergent on their shoulder against a solid blue background.
Headless E-Commerce
BigCommerce Development
Content Creation
ESP Integration & Setup
Custom Integration
A woman wearing an off-the-shoulder red dress smiles while showcasing Borsheims jewelry, including a diamond necklace, hoop earrings, bracelet, and ring.
Custom Theme Styling
Custom Web Features
E-Commerce
Custom Development
Custom Features
Website Development
Custom Theme Development
UX Research & Prototyping
Custom UX

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