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Mountain Crest Gardens

mountain crest gardens

Custom UX
UX Research & Prototyping
Custom App Development
Custom Theme Development
AWS Infrastructure Management
Home / Garden
Technical
BigCommerce
Mountain Crest Gardens Portfolio

Mountain Crest Gardens is a leading online nursery offering a wide variety of plants and gardening products. With a focus on providing high-quality, well-curated selections, their goal is to make the plant-buying process as smooth and enjoyable as possible for their customers.

the brief

Mountain Crest Gardens is a leading online nursery offering a wide variety of plants and gardening products. With a focus on providing high-quality, well-curated selections, their goal is to make the plant-buying process as smooth and enjoyable as possible for their customers.

57%

24-Month revenue increase

A collection of small potted succulents arranged on a tabletop, featuring rosette-shaped plants in white ceramic pots filled with gravel, with soft natural light and a blurred background of additional plants.
Screenshot of an online plant store website featuring succulents for sale, with a large banner image of potted succulents at the top, a left-side category menu, and a grid of featured products showing succulent varieties, pots, prices, and “Add to Cart” buttons.

original

Screenshot of an online succulent store homepage with a wide banner showing colorful succulents against a snowy landscape, navigation menus at the top, a “Recommended for You” product carousel with prices, and a “Shop by Category” section featuring bulk trays, hardy succulents, indoor plants, and rare varieties.

new

performance highlights

  • Average Page Time: +287.19%
  • 24-Month Revenue: +57.07%
  • 24-Month AOV: +12.49%
  • 24-Month Transactions: +39.64%
  • Bounce Rate: -5.68%

12.5%

24-Month AOV increase

Two small potted plants on a wooden surface: a green rosette-shaped succulent and a round cactus, each in a minimalist gray concrete pot against a light blue background.

key points of work

  • Custom Design
  • UX Research & Prototyping
  • Custom App Development
  • Custom BigCommerce Theme Development
  • AWS Infrastructure Management

287%

Average page time increase

Close-up of a mixed succulent arrangement in a shallow planter, featuring rosette-shaped and clustered succulents in shades of green, pink, and red, with a softly blurred indoor background.
Screenshot of a product details page for a succulent, showing a “Highlights” section describing Aeonium dodrantale (Greenovia dodrantalis), care notes about shipping and light requirements, and two example photos of the plant with curled or bruised leaves.
Product listing page for Aeonium dodrantale (Greenovia) “Mountain Rose,” showing the price $10.99, SKU S2KY5439, and a close-up photo of a pale green, rose-shaped succulent with clustered rosettes growing in a pot.
Featured products section of an online plant shop showing four succulents with images, names, prices, and “Add to Cart” buttons: Albuca spiralis ‘Frizzle Sizzle’ ($9.99), Senecio rowleyanus ‘String of Pearls’ ($5.99), Chick Charms® Gold Nugget™ ($10.99), and Adromischus triflorus ‘Calico Hearts’ ($10.99).

how arctic leaf helped

We worked closely with Mountain Crest Gardens to design a website that reflected the beauty and diversity of their products. Starting with a deep understanding of their customers' needs, we restructured the site to simplify the path to purchase.

  • Streamlined Checkout Process
    – Fewer clicks from browsing to purchase.
  • Improved Navigation
    – Custom mega menu with hover images.
  • Modernized Visuals
    – Image-rich homepage and clean layouts.
  • Faster Reordering
    – Quick-add buttons for repeat buyers.
Close-up arrangement of assorted succulents forming layered rosettes in shades of green, blue-green, pink, and yellow, with thick fleshy leaves packed tightly together in a decorative pattern.

results

Mountain Crest Gardens saw impressive results after the redesign. Average page time jumped by over 287%, revenue grew by 57%, and transactions increased by nearly 40%. The site’s streamlined navigation and optimized shopping experience reduced bounce rates and improved overall customer satisfaction.

Website performance graphic showing large statistics—“287% Avg Page Time Increase,” “57% Revenue Grew,” and “40% Transaction Increase”—above a screenshot of an online succulent store homepage featuring a banner image of succulents, navigation menu, and recommended products section.

interested? check out more of our work!

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