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Mountain Crest Gardens

mountain crest gardens

Custom UX
UX Research & Prototyping
Custom App Development
Custom Theme Development
AWS Infrastructure Management
Home / Garden
Technical
BigCommerce
Mountain Crest Gardens Portfolio

Mountain Crest Gardens is a leading online nursery offering a wide variety of plants and gardening products. With a focus on providing high-quality, well-curated selections, their goal is to make the plant-buying process as smooth and enjoyable as possible for their customers.

the brief

Mountain Crest Gardens is a leading online nursery offering a wide variety of plants and gardening products. With a focus on providing high-quality, well-curated selections, their goal is to make the plant-buying process as smooth and enjoyable as possible for their customers.

57%

24-Month revenue increase

A collection of small potted succulents arranged on a tabletop, featuring rosette-shaped plants in white ceramic pots filled with gravel, with soft natural light and a blurred background of additional plants.
Screenshot of an online plant store website featuring succulents for sale, with a large banner image of potted succulents at the top, a left-side category menu, and a grid of featured products showing succulent varieties, pots, prices, and “Add to Cart” buttons.

original

Screenshot of an online succulent store homepage with a wide banner showing colorful succulents against a snowy landscape, navigation menus at the top, a “Recommended for You” product carousel with prices, and a “Shop by Category” section featuring bulk trays, hardy succulents, indoor plants, and rare varieties.

new

performance highlights

  • Average Page Time: +287.19%
  • 24-Month Revenue: +57.07%
  • 24-Month AOV: +12.49%
  • 24-Month Transactions: +39.64%
  • Bounce Rate: -5.68%

12.5%

24-Month AOV increase

Two small potted plants on a wooden surface: a green rosette-shaped succulent and a round cactus, each in a minimalist gray concrete pot against a light blue background.

key points of work

  • Custom Design
  • UX Research & Prototyping
  • Custom App Development
  • Custom BigCommerce Theme Development
  • AWS Infrastructure Management

287%

Average page time increase

Close-up of a mixed succulent arrangement in a shallow planter, featuring rosette-shaped and clustered succulents in shades of green, pink, and red, with a softly blurred indoor background.
Screenshot of a product details page for a succulent, showing a “Highlights” section describing Aeonium dodrantale (Greenovia dodrantalis), care notes about shipping and light requirements, and two example photos of the plant with curled or bruised leaves.
Product listing page for Aeonium dodrantale (Greenovia) “Mountain Rose,” showing the price $10.99, SKU S2KY5439, and a close-up photo of a pale green, rose-shaped succulent with clustered rosettes growing in a pot.
Featured products section of an online plant shop showing four succulents with images, names, prices, and “Add to Cart” buttons: Albuca spiralis ‘Frizzle Sizzle’ ($9.99), Senecio rowleyanus ‘String of Pearls’ ($5.99), Chick Charms® Gold Nugget™ ($10.99), and Adromischus triflorus ‘Calico Hearts’ ($10.99).

how arctic leaf helped

We worked closely with Mountain Crest Gardens to design a website that reflected the beauty and diversity of their products. Starting with a deep understanding of their customers' needs, we restructured the site to simplify the path to purchase.

  • Streamlined Checkout Process
    – Fewer clicks from browsing to purchase.
  • Improved Navigation
    – Custom mega menu with hover images.
  • Modernized Visuals
    – Image-rich homepage and clean layouts.
  • Faster Reordering
    – Quick-add buttons for repeat buyers.
Close-up arrangement of assorted succulents forming layered rosettes in shades of green, blue-green, pink, and yellow, with thick fleshy leaves packed tightly together in a decorative pattern.

results

Mountain Crest Gardens saw impressive results after the redesign. Average page time jumped by over 287%, revenue grew by 57%, and transactions increased by nearly 40%. The site’s streamlined navigation and optimized shopping experience reduced bounce rates and improved overall customer satisfaction.

Website performance graphic showing large statistics—“287% Avg Page Time Increase,” “57% Revenue Grew,” and “40% Transaction Increase”—above a screenshot of an online succulent store homepage featuring a banner image of succulents, navigation menu, and recommended products section.

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Content Marketing
Klaviyo
A woman with long curly hair wearing a light pink sweater, gray pants, and a beige hat stands in a bright farmhouse-style kitchen holding a cordless vacuum. The kitchen features white cabinets, decorative canisters with labels, floral accents, two ornate chandeliers, and signs on the wall, including one that lists humorous ‘stages of Christmas shopping.
Platform Migration
Custom Theme Development
Custom UX
UX Audit
Quality Assurance
Lifestyle
Technical
BigCommerce
A bottle of Plant Therapy “Winter Cabin” essential oil is placed between two white ceramic diffusers—a gnome and a ridged Christmas tree—each displayed on round wooden bases against a soft teal background.
Platform Migration
Custom Theme Development
Custom Integration
Quality Assurance
Lifestyle
Technical
Shopify
Recharge
A woman lying on her stomach on a massage table with her eyes closed, wearing a dark gray sports bra. A white massage device rests on her lower back, and a blurred green plant is visible in the background.
Development Support
Custom Theme Development
Lifestyle
Technical
BigCommerce
Close-up photo of two vibrant orange clownfish with white stripes and black edging, swimming against a dark, blurred underwater background.
Custom Development
E-Commerce Strategy
UX Audit
Quality Assurance
Analytics Integration
B2B/Wholesale
Technical
BigCommerce
A pneumatic automation assembly featuring a large silver air cylinder mounted behind a compact manifold block with multiple black solenoid valves and rows of green air ports. An electronic control module with a small display is attached on the right side, all shown against a light gray background.
Custom UX
Custom Theme Development
B2B/Wholesale
Technical
Miva
A woman wearing round sunglasses and a white swimsuit smiles up at the camera while floating in a bright blue swimming pool with her arms stretched out to the sides.
Custom UX
Custom Theme Development
Lifestyle
Technical
Miva
Two black rectangular bottles of Saint Jane Luxury Beauty Serum are stacked diagonally. The top bottle is open, pouring out a stream of golden serum, while a dropper filled with the same liquid is positioned on the right. The bottles have cream-colored labels with gold and dark text, set against a soft beige background.
Design Support
Custom Theme Development
Health / Beauty
Technical
Shopify
A brown leather bicycle saddle mounted on a bamboo bike frame, shown in dramatic lighting against a dark background. Only the upper portion of the bicycle is visible, with a spotlight highlighting the saddle and frame junction.
Custom UX
Animation
Lifestyle
Technical
Shopify
A close-up of a black Shark Wheel longboard or skateboard wheel, featuring its distinctive wavy, almost square shape with white branding and markings around the outer edge, mounted on a metal axle.
Custom UX
Custom Theme Development
Lifestyle
Technical
BigCommerce
A collection of Christmas-themed party supplies arranged on a white surface, including scalloped white plates with gold edges, a square tray that says “Merry & Bright” in gold lettering, a round plate decorated with holly and red ribbons, holiday napkins, clear glasses with festive designs, a small wrapped gift, and a garland of pastel Christmas tree cutouts.
Accessibility Compliance
Design Support
Custom Theme Development
Performance Analysis & Reporting
Home / Garden
B2B/Wholesale
Technical
BigCommerce
A pair of neon yellow and gray Nike soccer cleats with black swoosh logos, displayed on a close-up grass background. One shoe is shown from the side and the other from the heel.
Custom UX
Custom Theme Development
Lifestyle
Technical
Miva
A person wearing a white cap and overalls applies a strip of blue painter’s tape along the top corner where a wall meets the ceiling, reaching upward with both hands.
Custom Integration
Subscriber Engagement
Campaign Management
Marketing Automation
Home / Garden
Content Marketing
Klaviyo
A woman with long, wavy, copper-colored hair poses against a plain gray background. She wears a sleeveless black top and gazes forward with a neutral expression, with one side of her hair partially covering an eye.
Custom UX
Custom Theme Development
Health / Beauty
Technical
Shopify
A closed black leather-bound Holy Bible with gold lettering on the spine and cover, lying on a polished wooden surface. A red ribbon bookmark extends from the bottom of the book.
Custom Development
Custom UX
E-Commerce Strategy
Lifestyle
Technical
BigCommerce
A person holds up a large blue book titled “The Trade Planner,” covering their face. The book’s cover features financial chart graphics with rising and falling lines. Only the person’s hands and part of their arms are visible, with a blurred background behind them.
Custom Theme Development
UX Audit
Quality Assurance
Lifestyle
Technical
Content Marketing
Klaviyo
Shopify
A teal, teardrop-shaped hanging chair with cushions is suspended above shallow water in front of a rocky cliff covered in green moss. Soft mist or spray from a nearby waterfall drifts in from the right side of the scene.
Custom UX
Custom Theme Development
Home / Garden
Technical
Shopify
Dark illustrated scene showing a person kneeling with their head bowed and hands covered in red splatter, surrounded by a pool-like pattern of red. Above them, a large shadowy beast-like face looms in the background.
Development Support
Custom Theme Development
Lifestyle
Technical
BigCommerce
A large group of people stand together on a sunny day in front of a grand historic building with towers and many windows. Someone near the center holds a sign that reads ‘Highclere Castle.’ The group is posed on a grassy lawn with trees in the background.
Custom Theme Development
IT Solutions
Quality Assurance
Lifestyle
Technical
Miva
Six white containers of TruMatcha Premium Organic Matcha Powder stacked in a pyramid on a wooden surface, with a blurred green and white background
Packaging Design
Custom Theme Development
Food & Beverage
Technical
Shopify
Close-up of a metal tactical shovel blade with serrated and smooth edges, a locking hinge mechanism, and the TYGER logo printed on the surface.
Custom Theme Development
Development Support
Automotive
Technical
Miva
A thick gray blanket with a cable-knit texture and white sherpa lining draped over the arm of a light beige upholstered sofa.
Platform Migration
Custom Theme Development
Custom UX
E-Commerce Strategy
Lifestyle
Technical
BigCommerce
A round black and red container of LFGO! MAX Energy Sour Cherry pouches displayed on a red gradient background. The label includes text indicating 200mg caffeine per pouch, 15 pouches, and icons showing it is for ages 18+ and contains zero nicotine and zero tobacco.*
Custom Integration
Custom Theme Development
Subscription Management
E-Commerce
Shopify
Food & Beverage
Content Marketing
Klaviyo
A woman in athletic clothing performs a high kick with one leg extended. She is wearing a pink tank top and black workout pants, with her arms raised in a defensive martial arts position and her hair tied in a ponytail.
Klaviyo
Custom Email Design
Marketing Automation
Content Creation
Digital Marketing
Brand Strategy
Consulting
Health / Beauty
Content Marketing
A large white luxury yacht rests on bright blue water in front of a towering rocky cliff with patches of greenery under a clear sky.
Custom Flows
Klaviyo
Marketing
ESP Integration & Setup
Custom Email Design
E-Commerce Strategy
Copywriting
Marketing Strategy
Email Automation
Campaign Management
Lifestyle
A close-up of a medical professional wearing a surgical cap, protective goggles, and a face mask, illuminated with blue lighting, with another masked figure blurred in the background
B2B
Custom UX
Website Development
Custom Features
Quality Assurance
Health / Beauty
B2B/Wholesale
Technical
Miva
A golfer swings a club on a scenic coastal course surrounded by dramatic lava rock, lush green grass, and uniquely shaped tropical trees. The ocean stretches out in the background under a pastel-colored sky at sunset, capturing a serene and picturesque moment of outdoor leisure.
BigCommerce Development
Campaign Management
Email Automation
Custom Design
E-Commerce Strategy
Email Marketing
A young woman with long dark hair and a white sweater smiles brightly while pointing to her dimples with both index fingers. She looks slightly upward with a joyful expression against a soft blue background, suggesting positivity, self-confidence, or satisfaction—possibly in relation to dental, beauty, or wellness themes.
Custom UX
Custom Development
UX Research & Prototyping
E-Commerce Strategy
A person with short dark hair wearing a white t-shirt holds a large bottle of Ecover laundry detergent on their shoulder against a solid blue background.
Headless E-Commerce
BigCommerce Development
Content Creation
ESP Integration & Setup
Custom Integration
A woman wearing an off-the-shoulder red dress smiles while showcasing Borsheims jewelry, including a diamond necklace, hoop earrings, bracelet, and ring.
Custom Theme Styling
Custom Web Features
E-Commerce
Custom Development
Custom Features
Website Development
Custom Theme Development
UX Research & Prototyping
Custom UX

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