Arctic Leaf rebuilt Zuzka Light’s email marketing with automated flows, improved deliverability, and strategies to drive membership and revenue growth.
We rebuilt Zuzka Light’s email engine from scratch, turning a weak channel into a membership machine. Our work established a strong automated foundation, repaired deliverability, and got campaigns firing again. Every step was designed to convert leads, re-engage past buyers, and build lasting revenue.
Lifecycle Flows and Segmentation
Automated flows like Welcome, Winback, and Abandonment converted both new and lapsed users, fueling membership growth and customer retention.
Campaign Strategy and Execution
Campaigns were crafted to rebuild sender trust, warm up audiences, and convert subscribers during critical account recovery phases.
Performance and Platform Optimization
Deliverability fixes and new lead capture tools brought emails back to inboxes, while Klaviyo’s structure was set up to scale with Zuzka’s fitness app launch.
Arctic Leaf’s rebuild turned Zuzka Light’s email from a liability into a growth weapon. Open rates more than doubled, spam complaints were cut in half, and automated flows now power ongoing member acquisition and retention. With email back on track, Zuzka’s brand has a direct, profitable line to her audience, and room to grow.
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