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ChromaLabel

chromalabel

Campaign Strategy
Email Marketing
Performance Analysis & Reporting
Email Automation
Campaign Management
Custom Email Design
Copywriting
E-commerce Strategy

the brief

ChromaLabel is a major player in the custom and ready-made label manufacturing industry. Their focus is on innovation in organization and efficiency, offering an extensive range of sticky labels. They sought to take control of their owned revenue through targeted email marketing strategies, providing subscribers with timely, relevant content.

103%

Owned business revenue increase

performance highlights

  •  Owned Business Revenue: +103%
  •  Revenue from Flows: +14%
  • Flow Conversion Rate: +150%
  •  Revenue from Campaigns: +36%
  •  Campaign Click Rate: +44%
  • Campaign Open Rate: +53%
  • Campaign Conversion Rate: +210%

150%

Flow conversion rate increase

key points of work

  •  Email Marketing Consultation
  • Performance Analysis & Reporting
  • Revenue-Focused Campaign Strategy

14%

Revenue from
flows increase

how arctic leaf helped

  • Targeting the Right Audience
    – Segmented ChromaLabel’s audience and optimized automated flows using Klaviyo.
  • Performance Analysis
    – Reviewed monthly metrics to refine campaigns and identify growth opportunities.
  • Automated Flow Review
    – Monitored key flows to improve engagement and conversions.
  • Content Calendar Strategy
    – Defined audience, timing, and content while repurposing blog material for better open rates and revenue.

results

ChromaLabel saw significant growth across all email marketing channels, from an impressive +103% increase in owned business revenue to notable improvements in both flow and campaign performance.

By integrating these strategies, ChromaLabel solidified its email marketing as a revenue powerhouse, with well-targeted campaigns and automated flows that worked for their audience—every time.

interested? check out more of our work!

contact us

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