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Door County Coffee

door county coffee

Custom Development
Subscription Management
Product Migration
Digital Style Guide
Food & Beverage
Technical
BigCommerce
Door County Coffee Portfolio

Created a gourmet online store featuring an artisanal selection of specialty coffees and teas for every palate.

the brief

Arctic Leaf modernized Door County Coffee & Tea’s BigCommerce store, boosting UX, subscriptions, loyalty, and scalable ecommerce performance.

65%

Revenue Growth on
Featured SKUs

Assorted Door County Coffee sample bags spread out on a light surface, featuring illustrated blue-and-green packaging with a sailboat and lighthouse. Visible flavors include Cinnamon Hazelnut, Vanilla Crème Brûlée, Black and Tan, Frosted Cinnamon Buns, Nut Butter Crunch, and Jamaican Me Crazy.
Smiling woman holding a pink coffee mug and giving a thumbs-up next to a laptop screen showing Door County Coffee’s Death’s Door Dark Roast product page, with text reading 'testimonial video' and logos for Door County Coffee and Arctic Leaf. Smiling woman holding a pink coffee mug and giving a thumbs-up next to a laptop screen showing Door County Coffee’s Death’s Door Dark Roast product page, with text reading 'testimonial video' and logos for Door County Coffee and Arctic Leaf.
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performance highlights

  • +65% revenue growth on featured SKUs through email and merchandising coordination
  • +86.2% increase in total users across all channels
  • +10% lift in average revenue per user
  • Bounce rate improved by 18.5%, showing stronger landing page results
  • 250% increase in product views on key items

86.2%

Increase in
Total Users

Black-and-white close-up of a woman with long dark hair and a nose ring, eyes closed as she gently sips from a ceramic mug indoors.

key points of work

  • Redesigned UX/UI to reduce friction and support subscriptions
  • Integrated Yotpo for reviews, loyalty, and subscription management
  • Built cart logic for free shipping thresholds and smarter discounts
  • Created custom BigCommerce page builder widgets for no-code merchandising
  • Implemented upselling features and loyalty rewards in the cart
  • Monitored and improved site speed, accessibility, and checkout conditions
  • Rolled out analytics upgrades and ongoing UI performance audits

10%

Increase in Average
Revenue per User

Overhead view of several mugs filled with coffee, each in a different color and style, arranged on a light wooden surface.
Three tall website page mockups displayed side by side on a dark background, showing an online coffee store: a homepage with featured products and promotions, a category page of flavored coffees with thumbnail images, and a product detail page with a coffee bag, price, description, and customer reviews.

how arctic leaf helped

We transformed Door County Coffee & Tea Co.’s BigCommerce store into a revenue engine by building smarter UX, stronger merchandising tools, and performance-focused features. The strategy supported growth, retention, and real business results.

Site UX and Subscription Optimization
Custom UX updates reduced friction and made subscriptions easier to manage. Cart logic upgrades helped avoid abandonment traps and increased average order value.

Loyalty, Reviews, and Merchandising Tools
Yotpo-powered reviews and loyalty programs strengthened customer retention. New BigCommerce page builder widgets gave their team full control over merchandise without code. Fast Simon search tools improved product discovery and lifted product views by 250%.

Performance and Platform Optimization
Ongoing site speed monitoring, checkout refinements, and smarter discount conditions helped reduce bounce rates by 18.5% and lift revenue per user by 10%. Loyalty features, upsells, and better analytics helped fuel continued growth.

18.5%

Improvement in
Bounce Rate

Close-up view of roasted coffee beans spread across a surface, with the foreground in sharp focus and the background softly blurred, highlighting the rich brown color and textured surfaces of the beans.

results

Arctic Leaf’s work helped Door County Coffee & Tea Co. grow stronger across the board: revenue, user acquisition, and customer loyalty. Featured products saw a 65% revenue lift, while site-wide user growth surged 86.2%. Conversion gains showed up in reduced bounce rates and higher average revenue per user. By reworking the tech foundation and fine-tuning performance, we helped the brand scale its online business while keeping their signature Midwest charm front and centre.

250%

Increase in Product
Views on Key Items

A branded Door County Coffee gift box filled with individual blue coffee packets sits on a kitchen counter beside a black Door County Coffee mug filled with coffee and a stainless steel coffee carafe, with a softly lit kitchen background.

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Lifestyle
Technical
BigCommerce
A bottle of Plant Therapy “Winter Cabin” essential oil is placed between two white ceramic diffusers—a gnome and a ridged Christmas tree—each displayed on round wooden bases against a soft teal background.
Platform Migration
Custom Theme Development
Custom Integration
Quality Assurance
Lifestyle
Technical
Shopify
Recharge
A woman lying on her stomach on a massage table with her eyes closed, wearing a dark gray sports bra. A white massage device rests on her lower back, and a blurred green plant is visible in the background.
Development Support
Custom Theme Development
Lifestyle
Technical
BigCommerce
Close-up photo of two vibrant orange clownfish with white stripes and black edging, swimming against a dark, blurred underwater background.
Custom Development
E-Commerce Strategy
UX Audit
Quality Assurance
Analytics Integration
B2B/Wholesale
Technical
BigCommerce
A pneumatic automation assembly featuring a large silver air cylinder mounted behind a compact manifold block with multiple black solenoid valves and rows of green air ports. An electronic control module with a small display is attached on the right side, all shown against a light gray background.
Custom UX
Custom Theme Development
B2B/Wholesale
Technical
Miva
A woman wearing round sunglasses and a white swimsuit smiles up at the camera while floating in a bright blue swimming pool with her arms stretched out to the sides.
Custom UX
Custom Theme Development
Lifestyle
Technical
Miva
Two black rectangular bottles of Saint Jane Luxury Beauty Serum are stacked diagonally. The top bottle is open, pouring out a stream of golden serum, while a dropper filled with the same liquid is positioned on the right. The bottles have cream-colored labels with gold and dark text, set against a soft beige background.
Design Support
Custom Theme Development
Health / Beauty
Technical
Shopify
A brown leather bicycle saddle mounted on a bamboo bike frame, shown in dramatic lighting against a dark background. Only the upper portion of the bicycle is visible, with a spotlight highlighting the saddle and frame junction.
Custom UX
Animation
Lifestyle
Technical
Shopify
A close-up of a black Shark Wheel longboard or skateboard wheel, featuring its distinctive wavy, almost square shape with white branding and markings around the outer edge, mounted on a metal axle.
Custom UX
Custom Theme Development
Lifestyle
Technical
BigCommerce
A collection of Christmas-themed party supplies arranged on a white surface, including scalloped white plates with gold edges, a square tray that says “Merry & Bright” in gold lettering, a round plate decorated with holly and red ribbons, holiday napkins, clear glasses with festive designs, a small wrapped gift, and a garland of pastel Christmas tree cutouts.
Accessibility Compliance
Design Support
Custom Theme Development
Performance Analysis & Reporting
Home / Garden
B2B/Wholesale
Technical
BigCommerce
A pair of neon yellow and gray Nike soccer cleats with black swoosh logos, displayed on a close-up grass background. One shoe is shown from the side and the other from the heel.
Custom UX
Custom Theme Development
Lifestyle
Technical
Miva
A person wearing a white cap and overalls applies a strip of blue painter’s tape along the top corner where a wall meets the ceiling, reaching upward with both hands.
Custom Integration
Subscriber Engagement
Campaign Management
Marketing Automation
Home / Garden
Content Marketing
Klaviyo
A woman with long, wavy, copper-colored hair poses against a plain gray background. She wears a sleeveless black top and gazes forward with a neutral expression, with one side of her hair partially covering an eye.
Custom UX
Custom Theme Development
Health / Beauty
Technical
Shopify
A closed black leather-bound Holy Bible with gold lettering on the spine and cover, lying on a polished wooden surface. A red ribbon bookmark extends from the bottom of the book.
Custom Development
Custom UX
E-Commerce Strategy
Lifestyle
Technical
BigCommerce
A person holds up a large blue book titled “The Trade Planner,” covering their face. The book’s cover features financial chart graphics with rising and falling lines. Only the person’s hands and part of their arms are visible, with a blurred background behind them.
Custom Theme Development
UX Audit
Quality Assurance
Lifestyle
Technical
Content Marketing
Klaviyo
Shopify
A teal, teardrop-shaped hanging chair with cushions is suspended above shallow water in front of a rocky cliff covered in green moss. Soft mist or spray from a nearby waterfall drifts in from the right side of the scene.
Custom UX
Custom Theme Development
Home / Garden
Technical
Shopify
Dark illustrated scene showing a person kneeling with their head bowed and hands covered in red splatter, surrounded by a pool-like pattern of red. Above them, a large shadowy beast-like face looms in the background.
Development Support
Custom Theme Development
Lifestyle
Technical
BigCommerce
A large group of people stand together on a sunny day in front of a grand historic building with towers and many windows. Someone near the center holds a sign that reads ‘Highclere Castle.’ The group is posed on a grassy lawn with trees in the background.
Custom Theme Development
IT Solutions
Quality Assurance
Lifestyle
Technical
Miva
Six white containers of TruMatcha Premium Organic Matcha Powder stacked in a pyramid on a wooden surface, with a blurred green and white background
Packaging Design
Custom Theme Development
Food & Beverage
Technical
Shopify
Close-up of a metal tactical shovel blade with serrated and smooth edges, a locking hinge mechanism, and the TYGER logo printed on the surface.
Custom Theme Development
Development Support
Automotive
Technical
Miva
A thick gray blanket with a cable-knit texture and white sherpa lining draped over the arm of a light beige upholstered sofa.
Platform Migration
Custom Theme Development
Custom UX
E-Commerce Strategy
Lifestyle
Technical
BigCommerce
A round black and red container of LFGO! MAX Energy Sour Cherry pouches displayed on a red gradient background. The label includes text indicating 200mg caffeine per pouch, 15 pouches, and icons showing it is for ages 18+ and contains zero nicotine and zero tobacco.*
Custom Integration
Custom Theme Development
Subscription Management
E-Commerce
Shopify
Food & Beverage
Content Marketing
Klaviyo
A close-up of various succulents growing together, including rosette-shaped plants with pink-tinted edges and clusters of small rounded green leaves, resting on weathered wood.
Custom UX
UX Research & Prototyping
Custom App Development
Custom Theme Development
AWS Infrastructure Management
Home / Garden
Technical
BigCommerce
A woman in athletic clothing performs a high kick with one leg extended. She is wearing a pink tank top and black workout pants, with her arms raised in a defensive martial arts position and her hair tied in a ponytail.
Klaviyo
Custom Email Design
Marketing Automation
Content Creation
Digital Marketing
Brand Strategy
Consulting
Health / Beauty
Content Marketing
A large white luxury yacht rests on bright blue water in front of a towering rocky cliff with patches of greenery under a clear sky.
Custom Flows
Klaviyo
Marketing
ESP Integration & Setup
Custom Email Design
E-Commerce Strategy
Copywriting
Marketing Strategy
Email Automation
Campaign Management
Lifestyle
A close-up of a medical professional wearing a surgical cap, protective goggles, and a face mask, illuminated with blue lighting, with another masked figure blurred in the background
B2B
Custom UX
Website Development
Custom Features
Quality Assurance
Health / Beauty
B2B/Wholesale
Technical
Miva
A golfer swings a club on a scenic coastal course surrounded by dramatic lava rock, lush green grass, and uniquely shaped tropical trees. The ocean stretches out in the background under a pastel-colored sky at sunset, capturing a serene and picturesque moment of outdoor leisure.
BigCommerce Development
Campaign Management
Email Automation
Custom Design
E-Commerce Strategy
Email Marketing
A young woman with long dark hair and a white sweater smiles brightly while pointing to her dimples with both index fingers. She looks slightly upward with a joyful expression against a soft blue background, suggesting positivity, self-confidence, or satisfaction—possibly in relation to dental, beauty, or wellness themes.
Custom UX
Custom Development
UX Research & Prototyping
E-Commerce Strategy
A person with short dark hair wearing a white t-shirt holds a large bottle of Ecover laundry detergent on their shoulder against a solid blue background.
Headless E-Commerce
BigCommerce Development
Content Creation
ESP Integration & Setup
Custom Integration
A woman wearing an off-the-shoulder red dress smiles while showcasing Borsheims jewelry, including a diamond necklace, hoop earrings, bracelet, and ring.
Custom Theme Styling
Custom Web Features
E-Commerce
Custom Development
Custom Features
Website Development
Custom Theme Development
UX Research & Prototyping
Custom UX

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