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Door County Coffee

door county coffee

Custom Development
Subscription Management
Product Migration
Digital Style Guide
Food & Beverage
Technical
BigCommerce
Door County Coffee Portfolio

Created a gourmet online store featuring an artisanal selection of specialty coffees and teas for every palate.

the brief

Arctic Leaf modernized Door County Coffee & Tea’s BigCommerce store, boosting UX, subscriptions, loyalty, and scalable ecommerce performance.

65%

Revenue Growth on
Featured SKUs

Assorted Door County Coffee sample bags spread out on a light surface, featuring illustrated blue-and-green packaging with a sailboat and lighthouse. Visible flavors include Cinnamon Hazelnut, Vanilla Crème Brûlée, Black and Tan, Frosted Cinnamon Buns, Nut Butter Crunch, and Jamaican Me Crazy.
Smiling woman holding a pink coffee mug and giving a thumbs-up next to a laptop screen showing Door County Coffee’s Death’s Door Dark Roast product page, with text reading 'testimonial video' and logos for Door County Coffee and Arctic Leaf. Smiling woman holding a pink coffee mug and giving a thumbs-up next to a laptop screen showing Door County Coffee’s Death’s Door Dark Roast product page, with text reading 'testimonial video' and logos for Door County Coffee and Arctic Leaf.
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performance highlights

  • +65% revenue growth on featured SKUs through email and merchandising coordination
  • +86.2% increase in total users across all channels
  • +10% lift in average revenue per user
  • Bounce rate improved by 18.5%, showing stronger landing page results
  • 250% increase in product views on key items

86.2%

Increase in
Total Users

Black-and-white close-up of a woman with long dark hair and a nose ring, eyes closed as she gently sips from a ceramic mug indoors.

key points of work

  • Redesigned UX/UI to reduce friction and support subscriptions
  • Integrated Yotpo for reviews, loyalty, and subscription management
  • Built cart logic for free shipping thresholds and smarter discounts
  • Created custom BigCommerce page builder widgets for no-code merchandising
  • Implemented upselling features and loyalty rewards in the cart
  • Monitored and improved site speed, accessibility, and checkout conditions
  • Rolled out analytics upgrades and ongoing UI performance audits

10%

Increase in Average
Revenue per User

Overhead view of several mugs filled with coffee, each in a different color and style, arranged on a light wooden surface.
Three tall website page mockups displayed side by side on a dark background, showing an online coffee store: a homepage with featured products and promotions, a category page of flavored coffees with thumbnail images, and a product detail page with a coffee bag, price, description, and customer reviews.

how arctic leaf helped

We transformed Door County Coffee & Tea Co.’s BigCommerce store into a revenue engine by building smarter UX, stronger merchandising tools, and performance-focused features. The strategy supported growth, retention, and real business results.

Site UX and Subscription Optimization
Custom UX updates reduced friction and made subscriptions easier to manage. Cart logic upgrades helped avoid abandonment traps and increased average order value.

Loyalty, Reviews, and Merchandising Tools
Yotpo-powered reviews and loyalty programs strengthened customer retention. New BigCommerce page builder widgets gave their team full control over merchandise without code. Fast Simon search tools improved product discovery and lifted product views by 250%.

Performance and Platform Optimization
Ongoing site speed monitoring, checkout refinements, and smarter discount conditions helped reduce bounce rates by 18.5% and lift revenue per user by 10%. Loyalty features, upsells, and better analytics helped fuel continued growth.

18.5%

Improvement in
Bounce Rate

Close-up view of roasted coffee beans spread across a surface, with the foreground in sharp focus and the background softly blurred, highlighting the rich brown color and textured surfaces of the beans.

results

Arctic Leaf’s work helped Door County Coffee & Tea Co. grow stronger across the board: revenue, user acquisition, and customer loyalty. Featured products saw a 65% revenue lift, while site-wide user growth surged 86.2%. Conversion gains showed up in reduced bounce rates and higher average revenue per user. By reworking the tech foundation and fine-tuning performance, we helped the brand scale its online business while keeping their signature Midwest charm front and centre.

250%

Increase in Product
Views on Key Items

A branded Door County Coffee gift box filled with individual blue coffee packets sits on a kitchen counter beside a black Door County Coffee mug filled with coffee and a stainless steel coffee carafe, with a softly lit kitchen background.

interested? check out more of our work!

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