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Birdwell Beach Britch

birdwell beach britch

Custom UX/UI Design
UX Research & Prototyping
Custom App Development
Custom Theme Development
AWS Infrastructure Management

overview

Using Shopify Plus, we built a modern site design and email strategy for Birdwell, a brand known for quality and custom options. Our tailored online experience helped Birdwell achieve remarkable growth, including a 248.68% increase in revenue over 24 months.

248.68%

Revenue Increase

original

new

patch additions

  • Built a visual pop-up builder for customers to preview customizations.

  • Enabled options for adding patches and buttons to garments, boosting AOV.

69.65%

AOV Increase Over 24 Months

customizations & implementations

  • Created custom line items in Shopify to allow full garment customization.

  • Combined multi-SKU line items for cart simplicity.

  • Developed a MEAN stack app using Shopify APIs for customization.

  • Automated production sheets for fulfillment with ShipStation integration.

104.94%

Transaction Increase Over 24 Months

optimized mobile navigation

  • Conducted user behavior research with Hotjar to refine navigation.

  • Delivered mobile-friendly custom product-building functionality.

91.58%

Decrease In Bounce Rate

interested? check out more of our work!

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