zuzka light

Platform

Services

Custom Email DesignMarketing AutomationContent CreationDigital MarketingBrand StrategyConsultingContent Marketing

Industry

Health / Beauty

159% Increase in Open Rates

52% Drop in Spam Complaint Rates

7 Launched 7 automated flows, including Welcome, Winback, Cart & Browse Abandonment

A fit adult woman standing outdoors near a swimming pool, wearing a black sports bra and holding a bowl of green salad, looking down at the bowl with trees and greenery in the background.

159%Increase in Open Rates

the brief.

Arctic Leaf rebuilt Zuzka Light’s email marketing with automated flows, improved deliverability, and strategies to drive membership and revenue growth.

A fit adult woman wearing a black bikini and sunglasses stands outdoors among rocks and pine trees, posing confidently against a bright blue sky.

52%Drop in Spam Complaint Rates

performance highlights.

Open rates jumped 159%, climbing from 21% to 55%
Spam complaint rates dropped 52%, restoring deliverability health
Welcome Series converted new leads into paying members faster
Winback flows reactivated lapsed customers
Abandonment flows captured missed sales opportunities
Subscriber list grew through optimized pop-up strategy

A fit adult woman performing a strength exercise outdoors by a pool, holding two dumbbells while balancing in a low lunge position, wearing a bright sports bra and athletic shorts.

key points of work.

Designed a full set of custom-branded email templates
Launched 7 automated flows, including Welcome, Winback, Cart & Browse Abandonment
Fixed deliverability issues through IP warming and DNS corrections
Reclassified sends between marketing and transactional for sender health
Added high-converting website pop-up for lead capture
Built a framework in Klaviyo ready for future dynamic app integrations
Rolled out targeted campaigns supporting IP warming and subscriber conversion

how arctic leaf
helped.

We rebuilt Zuzka Light’s email engine from scratch, turning a weak channel into a membership machine. Our work established a strong automated foundation, repaired deliverability, and got campaigns firing again. Every step was designed to convert leads, re-engage past buyers, and build lasting revenue.

A fit adult woman standing outdoors in a snowy setting, wearing a black sports bra and an open winter jacket with a fur-trimmed hood, sunlight highlighting her face and toned midsection, with snow-covered trees in the background.

Lifecycle Flows and Segmentation

Automated flows like Welcome, Winback, and Abandonment converted both new and lapsed users, fueling membership growth and customer retention.

Campaign Strategy and Execution

Campaigns were crafted to rebuild sender trust, warm up audiences, and convert subscribers during critical account recovery phases.

Performance and Platform Optimization

Deliverability fixes and new lead capture tools brought emails back to inboxes, while Klaviyo’s structure was set up to scale with Zuzka’s fitness app launch.

A fit adult woman performing a plank row exercise outdoors, balancing on dumbbells with one leg raised, wearing a black sports bra and shorts beside a swimming pool, focused and engaged in strength training.

results

Arctic Leaf’s rebuild turned Zuzka Light’s email from a liability into a growth weapon. Open rates more than doubled, spam complaints were cut in half, and automated flows now power ongoing member acquisition and retention. With email back on track, Zuzka’s brand has a direct, profitable line to her audience, and room to grow.