dunning golf

Services

BigCommerce DevelopmentCampaign ManagementEmail AutomationCustom DesignE-Commerce StrategyEmail Marketing

149% Increase in New Visitors

177% Increase in Total

77% Increase in Total Revenue

475% 475% average increase in page views on seasonal pages

A man in a striped golf shirt, gray pants, and a beige cap stands on a green golf course, holding a club in one hand and looking into the distance. The background features soft-focus trees and rolling fairways, suggesting a peaceful and reflective moment during a round of golf.

149%Increase in New Visitors

the brief.

See how Arctic Leaf redesigned Dunning Golf’s BigCommerce store for better speed, flexibility, and premium user experience.

A golfer in a striped polo shirt, light gray pants, and beige cap finishes a swing on a sunny golf course. He stands in a confident pose, with the club extended behind him, and the clear blue sky and leafless trees in the background suggest a crisp day during early spring or late fall.

177%Increase in Total

performance highlights.

149% increase in new visitors
177% increase in total shopping sessions
475% average increase in page views on seasonal pages
157% growth in organic traffic from Google
77% increase in total revenue

A man in a gray hoodie with white drawstrings stands casually with one hand in his pocket, leaning against a concrete pillar. He looks off to the side with a serious expression. The background includes an industrial-style wall with geometric cutouts and yellow-lit stairs, evoking an urban, athletic, or streetwear-inspired setting.

77%Increase in Total Revenue

key points of work.

Designed a full set of custom-branded email templates
Launched 7 automated flows, including Welcome, Winback, Cart & Browse Abandonment
Fixed deliverability issues through IP warming and DNS corrections
Reclassified sends between marketing and transactional for sender health
Added high-converting website pop-up for lead capture
Built a framework in Klaviyo ready for future dynamic app integrations
Rolled out targeted campaigns supporting IP warming and subscriber conversion

Screenshot of the Dunning website homepage showcasing men’s golf apparel. The top banner features two sections labeled “Golf Essentials” and “Lifestyle Essentials” with images of golfers in action. Below are various product tiles, including polo shirts in different colors and patterns, and lifestyle shots of men golfing. Sections are labeled “Shop Classic Golf Shirts,” “Shop New Arrivals,” “Shop Seasonal Golf Shirts,” and “Shop Layering,” highlighting the brand’s performance-focused menswear collection.

Product listing page for Dunning Golf shirts. The top banner shows a golfer adjusting his glove, followed by a header that reads “Shirts” with a brief description of the collection. Below, a grid layout displays various performance golf polo shirts in different colors and styles. Filter options on the left include size, fit, color, pattern, and fabric composition. Each shirt is shown with a product image, name, available color swatches, price, and customer rating. At the bottom are icons highlighting product benefits like moisture management, stretch performance, and long-lasting quality.

Product detail page for the “Player Pique Performance Polo” from Dunning Golf. The page features a large product image of a navy blue polo shirt, available in multiple color options. The section includes dropdowns for size selection and an “Add to Cart” button. Below are sections for product description with a golf course image, product features like moisture-wicking and stretch fabric, product details with close-ups of fabric and design, and a review section showing customer ratings and feedback. The page emphasizes performance, comfort, and premium golf apparel design.

how arctic leaf
helped.

Arctic Leaf rebuilt Dunning Golf’s ecommerce foundation to reflect the brand’s premium identity while enabling long-term growth. We combined UX design, development, and lifecycle marketing to create a modern, scalable storefront. Custom flows, dynamic merchandising, and ongoing optimization kept the site performing at peak levels.

A golfer in a dark gray long-sleeve shirt, beige pants, and a black cap is mid-swing on a grassy slope surrounded by trees and rugged terrain. The background features a scenic mountain range under a cloudy sky, capturing a moment of focus and athletic precision in a natural outdoor setting.

Lifecycle and Cross-Sell Strategy

Automated Klaviyo flows, including cross-sell and loyalty segments, helped improve purchase frequency and lifetime value.

Campaign and Merchandising Execution

Targeted campaigns, seasonal category pages, and visual merchandising lifted engagement and conversion across core product lines.

Performance and Platform Optimization

BigCommerce customization, Fast Simon search, and quarterly audits delivered faster navigation, better discovery, and stronger revenue performance.

results

The collaboration with Dunning Golf turned their BigCommerce storefront into a modern, performance-ready platform. Traffic surged, seasonal pages became top destinations, and search visibility improved significantly. With a 77% increase in revenue and measurable gains in both acquisition and retention, Arctic Leaf helped Dunning Golf strengthen its online presence and scale with confidence.