mountain crest gardens

Platform

Services

Custom UXUX Research & PrototypingCustom App DevelopmentCustom Theme DevelopmentAWS Infrastructure ManagementTechnical

Industry

Home / Garden

57% 24-Month revenue increase

12.5% 24-Month AOV increase

287% Average page time increase

A collection of small potted succulents arranged on a tabletop, featuring rosette-shaped plants in white ceramic pots filled with gravel, with soft natural light and a blurred background of additional plants.

57%24-Month revenue increase

the brief.

Mountain Crest Gardens is a leading online nursery offering a wide variety of plants and gardening products. With a focus on providing high-quality, well-curated selections, their goal is to make the plant-buying process as smooth and enjoyable as possible for their customers.

Screenshot of an online plant store website featuring succulents for sale, with a large banner image of potted succulents at the top, a left-side category menu, and a grid of featured products showing succulent varieties, pots, prices, and “Add to Cart” buttons.

Screenshot of an online succulent store homepage with a wide banner showing colorful succulents against a snowy landscape, navigation menus at the top, a “Recommended for You” product carousel with prices, and a “Shop by Category” section featuring bulk trays, hardy succulents, indoor plants, and rare varieties.

Two small potted plants on a wooden surface: a green rosette-shaped succulent and a round cactus, each in a minimalist gray concrete pot against a light blue background.

12.5%24-Month AOV increase

performance highlights.

Average Page Time: +287.19%
24-Month Revenue: +57.07%
24-Month AOV: +12.49%
24-Month Transactions: +39.64%
Bounce Rate: -5.68%

Close-up of a mixed succulent arrangement in a shallow planter, featuring rosette-shaped and clustered succulents in shades of green, pink, and red, with a softly blurred indoor background.

287%Average page time increase

key points of work.

Custom Design
UX Research & Prototyping
Custom App Development
Custom BigCommerce Theme Development
AWS Infrastructure Management

Screenshot of a product details page for a succulent, showing a “Highlights” section describing Aeonium dodrantale (Greenovia dodrantalis), care notes about shipping and light requirements, and two example photos of the plant with curled or bruised leaves.

Product listing page for Aeonium dodrantale (Greenovia) “Mountain Rose,” showing the price $10.99, SKU S2KY5439, and a close-up photo of a pale green, rose-shaped succulent with clustered rosettes growing in a pot.

Featured products section of an online plant shop showing four succulents with images, names, prices, and “Add to Cart” buttons: Albuca spiralis ‘Frizzle Sizzle’ ($9.99), Senecio rowleyanus ‘String of Pearls’ ($5.99), Chick Charms® Gold Nugget™ ($10.99), and Adromischus triflorus ‘Calico Hearts’ ($10.99).

how arctic leaf
helped.

We worked closely with Mountain Crest Gardens to design a website that reflected the beauty and diversity of their products. Starting with a deep understanding of their customers' needs, we restructured the site to simplify the path to purchase.

Close-up arrangement of assorted succulents forming layered rosettes in shades of green, blue-green, pink, and yellow, with thick fleshy leaves packed tightly together in a decorative pattern.

Streamlined Checkout Process

– Fewer clicks from browsing to purchase.

Improved Navigation

– Custom mega menu with hover images.

Modernized Visuals

– Image-rich homepage and clean layouts.

Faster Reordering

– Quick-add buttons for repeat buyers.

Website performance graphic showing large statistics—“287% Avg Page Time Increase,” “57% Revenue Grew,” and “40% Transaction Increase”—above a screenshot of an online succulent store homepage featuring a banner image of succulents, navigation menu, and recommended products section.

results

Mountain Crest Gardens saw impressive results after the redesign. Average page time jumped by over 287%, revenue grew by 57%, and transactions increased by nearly 40%. The site’s streamlined navigation and optimized shopping experience reduced bounce rates and improved overall customer satisfaction.