Lifecycle Flows and Segmentation
Automated flows like Welcome Series and Abandoned Cart produced a 92% revenue lift, doubled order values, and kept revenue steady even during seasonal shifts.
Lekker Home gained a faster, more reliable BigCommerce site and stronger email program with Arctic Leaf’s strategic migration.

We migrated Lekker Home to BigCommerce, fixed UX issues, and made their site faster, cleaner, and ready for growth. Then we turned email into a revenue machine with smarter flows, better timing, and 600% ROI.
Automated flows like Welcome Series and Abandoned Cart produced a 92% revenue lift, doubled order values, and kept revenue steady even during seasonal shifts.
Custom pop-ups and segmented campaigns kept deliverability high, protected list health, and turned email into a consistent revenue stream.
Cart Rebuilder and better trigger logic pushed abandoned cart recovery higher, while ongoing UX audits and dev updates locked in gains across site and email.
Arctic Leaf’s strategy delivered real, compounding results. Lekker Home saw ecommerce revenue climb by 139% while email flows doubled their average order value and nearly doubled flow-attributed revenue. Automated sequences now account for a consistent share of sales, delivering over 600% ROI and building long-term retention. With ongoing UX improvements and email optimization, Lekker Home is set up for sustained growth across both channels.
Headless registry
An accessible baby registry, built headless.
Marketplace UX
A simpler customer-to-vendor marketplace.
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