harmon stores, inc.

Platform

Services

Custom Theme DevelopmentCustom IntegrationPlatform Launch & TestingSubscriber EngagementMarketing AutomationTechnicalContent Marketing

Industry

Health / Beauty

3 Launched Shopify store using the Refresh theme in under 3 weeks

7 Built 7 foundational automated email flows, including Abandoned Cart and Welcome Series

A brightly lit cosmetics display with multiple shelves of makeup products, including eyeshadow palettes, foundation shades, and compact powders arranged neatly in rows.

the brief.

Arctic Leaf helped Harmon Discount shift to ecommerce with a fast Shopify launch and Klaviyo email marketing to drive revenue and growth.

A smiling woman with curly hair applies a hair oil or serum from a small spray bottle, holding a section of her hair near her ear in a bright, natural indoor setting.

performance highlights.

Established core automations to recover revenue and nurture leads
Used targeted pop-ups and footer capture to grow the email list
Custom Welcome Series and campaigns re-engaged subscribers post-rebrand
Maintained strong deliverability by prioritizing list hygiene and IP warming
Early campaigns outperformed generic sends thanks to branded creative and segmentation

Rows of neatly organized beauty and personal care products displayed on white shelves, featuring bottles and boxes in various colors such as pink, teal, orange, and gold inside a bright retail store.

key points of work.

Launched Shopify store using the Refresh theme in under 3 weeks
Built 7 foundational automated email flows, including Abandoned Cart and Welcome Series
Deployed branded, segmented email campaigns to reintroduce the brand online
Cleaned and migrated email lists, using IP warming to protect deliverability
Resolved domain forwarding issues
Ran full QA across browsers and devices to secure a stable, reliable site launch

Three side-by-side screenshots of a Harmon beauty retail website showing the homepage, a product listing page with haircare items, and a product detail page for a leave-in conditioner, displayed against a dark, starry background.

how arctic leaf
helped.

We helped Harmon Discount pivot fast, getting their Shopify store live in time for the biggest shopping weekend of the year. On the email side, we built a strong foundation, launching automated flows, cleaning lists, and using segmentation to improve performance from day one. Our strategy balanced speed with precision, ensuring every piece supported revenue goals while reinforcing Harmon’s retail identity in a new digital space. From fixing domain issues to monitoring inbox placement, we covered the gaps so the client could focus on selling.

Flat lay of minimalist skincare packaging on a sage-green background, featuring blank white tubes, pump and spray bottles, a dropper bottle, a small jar of cream, and green leaves arranged around the products.

Lifecycle Flows and Segmentation

Automated flows like Abandoned Cart and Welcome Series recovered lost revenue and converted new site visitors into subscribers, setting up a repeatable engine for growth.

Campaign Strategy and Execution

Branded, timely campaigns helped reintroduce Harmon to their email audience, turning awareness into clicks and sales. Seasonality planning kept resources focused where they mattered most: BFCM and holiday peaks.

Performance and Platform Optimization

Tools like Kickbox protected list health, while QA and cross-team syncs kept both the site and email program firing on all cylinders. Clean lists and tight segmentation lifted engagement and set deliverability up for long-term wins.

Blue plastic shopping basket labeled “Harmon Discount” resting on a store checkout counter, with mostly empty retail shelves visible in the background.

results

Arctic Leaf’s rapid e-commerce and email strategy gave Harmon Discount the tools to compete in digital retail, right on deadline. Their Shopify store went live before BFCM, delivering a stable, branded shopping experience. At the same time, our email foundation work (flows, campaigns, list growth) set the stage for revenue recovery and long-term CRM expansion. The result: a smooth pivot from physical shelves to digital carts, backed by marketing that performs.