greg norman collection

Platform

Services

Custom UXCustom Theme DevelopmentCustom IntegrationAccessibility CompliancePerformance OptimizationE-Commerce StrategyTechnicalContent Marketing

Industry

Apparel

25.6% Increase in Revenue

31.24% Increase in Sales

10.29% Increase in Conversion Rate

overview

The Greg Norman Collection, a renowned golf apparel brand founded by Greg "The Shark" Norman, faced challenges with their site’s accessibility while aiming to maintain their distinct branding. Partnering with Arctic Leaf, they aimed to refine their online presence and improve user experience without compromising their signature style.

Analytics included in this case study are YoY data comparing 2023 to 2024.

Website homepage banner promoting a Labor Day sale, with large text reading “Labor Day Sale Ends Tonight” and a “Shop Now” button. A male model wearing a patterned polo shirt stands on a golf course. Below the banner are lifestyle images of a man walking on a golf fairway and a woman holding a golf flag on a green, with navigation links for Men, Women, Sale, and Rewards visible at the top.

Greg Norman Collection website homepage featuring a hero banner with a smiling male golfer wearing a navy polo and cap on a golf course, alongside text reading “Greg Norman Collection” and a “Shop Now” button. Below are featured product tiles for men’s golf apparel, promotional sections like “Give the Gift of Style” and “Meet Our Tour Players,” a brand story panel, and a section highlighting women’s golf apparel, with navigation links across the top.

Two men walk and talk along a beach shoreline, smiling at each other. One wears a coral long-sleeve hoodie and dark pants, while the other wears a light blue long-sleeve shirt and white pants. The ocean and pale sky form a calm background.

25.6%Increase in Revenue

what they needed.

Greg Norman Collection required a site that was both AAA WCAG 2.1 accessible and reflective of their iconic brand. They needed an upgraded BigCommerce theme that wouldn’t compromise their brand’s visual impact while ensuring it was usable for all visitors.

Three apparel e-commerce screens displayed side by side on a black background. The center screen shows a tablet view with category tiles and featured products, while the left and right screens show product listings and collection pages with clothing images, prices, and ratings.

31.24%Increase in Sales

experimental design.

Using Yotpo, our development team created a way to allow customers to shop GB Wear’s Instagram feed directly from their Home Page. Customers are able to see themselves and connect with other practitioners within the community through the shoppable User-Generated Content.

Since launch, the Arctic Leaf team has continued improving the website. To further the GB Wear vision, our team has expanded on the Customizer Product Page, allowing users to fully customize their uniforms’ colors, logos, and more. Any GB school can easily create personalized apparel and engage their students in training as a team.

Product detail page for a men’s golf polo shirt titled “Protek MK75 Microlux Embossed Polo,” showing a blue short-sleeve polo as the main image with thumbnail color options below. The page includes price, customer rating, color and size selectors, quantity selector, and an “Add to Cart” button. Below are a lifestyle image of a model wearing the polo, a “Complete the Look” section with related apparel, and a customer reviews section with star ratings.

Men’s polos category page on an apparel website, featuring a wide banner image of a male model wearing a striped polo at sunset with palm trees in the background. Below the “Polos” heading and brief description, a promotional banner highlights a buy-one-get-one sweater offer. The page displays filters on the left for size, color, category, and fabric, and a grid of polo shirt product cards showing different colors and patterns, prices, star ratings, and color swatches, with sorting options at the top.

Close-up of an e-commerce webpage showing a “Shop Now” button and a “Featured Products” section, with a magnified color picker overlay sampling a black color (#000000) from the page. A contrast checker panel appears on the right indicating the color meets AAA accessibility standards, and part of a striped polo product image is visible below.

10.29%Increase in Conversion Rate

how arctic leaf helped.

Since 2018, Arctic Leaf has supported the Greg Norman Collection, focusing on improving their site’s performance while preserving their distinctive branding.  

We transitioned Greg Norman Collection to a AAA WCAG 2.1 compliant BigCommerce theme, improving accessibility without detracting from their signature style. 
We introduced interactive swatches that update the main image in the gallery, providing a clearer view of selected color variants. 
Integrated Yotpo’s Shark Rewards program, adding custom landing pages and improving the account experience to increase customer loyalty and lifetime value. 
Focused on high-impact visuals while maintaining accessibility standards. We implemented large product images and generously sized thumbnails to improve the visual shopping experience.

Two women stand on a golf course wearing women’s golf apparel. One wears a sleeveless light-blue golf dress with a half-zip and holds a golf club, while the other wears a white short-sleeve polo with a navy collar and a patterned blue skirt, also holding a golf club. Both are wearing golf gloves and looking slightly off-camera against a grassy background.

what's next.

In 2025, Arctic Leaf will assist with a brand refresh using a new custom e-commerce theme. We will retain successful features while updating the site’s look and integrating the latest BigCommerce functionalities.