email & sms
projects.

We don’t do chaos. We build email and SMS systems that work, scale, and actually get results. Here’s how it happens — five stages, start to scale.

Start at stage 01 Watch the full playlist

Stage 01 of 05

project start phase.

We kick things off with a clear plan and the right tools. In your onboarding call, we’ll get aligned on goals, brand voice, offer strategy, and timelines. You’ll also meet your email team and get access to the systems we use to keep everything moving.

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Getting Started: Email Marketing

We’d like to start by welcoming you to the team as an email marketing client of Arctic Leaf.

more on this stage

1 video

tools & resources

1 video

Stage 02 of 05

template design phase.

This is the wireframe for every email we build — a flexible, brand-aligned layout that keeps your look consistent across campaigns and automations. Once you approve the master template, we move into building your flows.

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Email Master Template

After navigating through those setup tasks, we’ve finally arrived at an exciting phase: designing your email templates! To create your template, we must understand your brand. We’ll start by requesting key assets. By examining these materials, our designers can see and act on your unique vision. The design journey involves wireframing. This step outlines the structure and layout. Think of it as the skeleton that gives shape to your campaigns. When complete, this wireframe undergoes thorough review by our creative director and implementation specialists. Once approved, we export and carefully implement it into your email service platform, paying close attention to every detail. Your customized Email Master Template will stand ready to strengthen your brand’s marketing strategy.

Stage 03 of 05

flow automation & launch phase.

We build your automated flows, from welcome series to abandoned cart to winbacks, and walk you through every detail before they go live. Full visibility, full control — nothing launches without your sign-off.

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The Emails We’re Sending

We’ve set up your email marketing platform and gone through the IP Warming. Now, let’s delve into the email strategies we employ on your behalf when partnering with Arctic Leaf — specifically, the distinctions between flows and campaigns.

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2 videos

Stage 04 of 05

ip warming phase.

Once your flows are live, we gradually start sending to warm up your sending reputation. This protects deliverability and builds trust with inbox providers. We track performance and adjust send volume as needed.

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Process: Account Warming

We’ve just started to work on your account, and you might be wondering why we haven’t sent out a bunch of emails yet. That’s because we’re currently in the vital process of IP warming! IP warming is the process of establishing a reputation with the internet of relevant and high quality emails. This whole process can take some time, but we promise, it’s worth it. In no time, your subscribers will be seeing highly relevant and engaging content that will help them fall in love with your brand.

Stage 05 of 05

ongoing monthly management phase.

All flows are live and your account is fully warmed — now the campaigns begin. We manage your calendar, test subject lines and creative, and hit the right segments at the right time, with bi-weekly check-ins and fast feedback whenever you need it.

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Campaign Best Practices 101

Ever wondered what “best practices” in marketing really mean? Join us as we break down the essential strategies you need to elevate your email campaigns! From permission-based sending to segmentation and personalization, engaging content, responsive design, and more — we’ve got you covered. Discover how to use testing, analytics, and triggered automations to boost engagement and conversions. At Arctic Leaf, we’re all about collaboration, so let’s work together to turn these best practices into your marketing success!

more on this stage

1 video

watch the full playlist.

Want to see the full process in motion? The complete playlist walks you through everything from start to scale.

Watch now on YouTube

email & smsprojects.

project start phase.

Getting Started: Email Marketing

more on this stage

tools & resources

template design phase.

Email Master Template

flow automation & launch phase.

The Emails We’re Sending

more on this stage

ip warming phase.

Process: Account Warming

ongoing monthly management phase.

Campaign Best Practices 101

more on this stage

watch the full playlist.

email & sms
projects.